ROBINHOOD | ATALA OVENS

Robinhood approached procreate to work together on the Atala range of kitchen appliances including the family of ovens.

Working together with the experienced Robinhood team we created a family of sleek black products with a focus on intuitive usability and value for the customer.

Extensive user analysis played a pivotal role in shaping the design process, with careful consideration given to the valuable insights gathered.

The resulting product family shares finishes and forms to build a harmonious feel. Careful attention was applied to user touch points to give the range a positive tactile experience. The refined minimalist aesthetic was developed in order to compliment a broad spectrum of kitchen styles.