FONTERRA | GOOD TOGETHER GAME AND SIGNS

Procreate worked with D & Co to help create the Fonterra Good Together 'Milk Mayhem' game and 3 different types of wayfinding and display signage.

For this we took the concept, developed the mechanical solution and built the ‘Milk Mayhem’ game - along with other signage used throughout the display. This was a huge hit at Field Days and is now making its way down the country engaging with local communities.

Procreate created the following deliverables for the client:

Milk Mayhem Game
Procreate developed and built the game from a conceptual sketch all the way through to a finished and functional experience. The game has player one pumping the artificial milk while player two controls the floating pipes in order to fill the tanker.

Beacon signs
Large signs needed to be stable enough for a range of indoor and outdoor environments while presenting large information surfaces and for guests to take photos with.

Information boards
Smaller signs for more detailed information and to be used indoors or out of direct wind loads.

Wayfinding lollypops
Small contrasting signs to guide users through the experience and prompt actions.