TRAIL LITE | LOW LINE

300, 500, & 700 Series

BACKGROUND

Trail-lite is a 100% New Zealand owned and operated company designing and manufacturing premier motor homes. Each home is individually customised to its owner’s specifications and requirements and owners are encouraged to incorporate their ideas into the design of their new vehicle. A family-owned and operated business, Trail-lite has been in the industry for over 50 years. In that time, it has built more than 2000 motor homes and caravans—often for return customers.

THE ISSUES

Procreate were tasked with developing a Brand Language for the Trail-Lite brand which was then applied to not only their high end offerings but also this Low-Line product.  Procreate continues to support Trail-Lite in an effort to ensure all product resemble a family in terms of the overall aesthetic.

THE SOLUTION

Procreate spent a significant amount of time working with Trail-lite to take its team through a rigorous design process. This gave them greater comfort in the design process and confidence the product would meet each of the identified customer needs.

The new motor home designs, with their modern styling and features, are expected to almost double sales. It has also enabled Trail-lite to investigate off-shore markets with a view to taking the new design to international sales channels, which would not have been previously possible.