ROBINHOOD | ironing centre

Once a core product for Robinhood, the previous ironing centre design had remained largely unchanged for decades. Procreate was engaged to collaborate with the Robinhood team to complete the development of a new generation of ironing cupboard.

Particular attention was given to the usability and quality of the folding and adjustment mechanisms, resulting in a smooth and intuitive user experience.

The project presented numerous challenges, including managing heat and steam, integrating electrical components, and addressing cantilevered mechanical loads. By combining expertise from across the team, Procreate successfully developed the ironing centre into a fully tooled, production-ready product.